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Cookie Policy

Boofle is a trademark of UK Greetings Limited ("UK Greetings", "we", "us"), whose head office is at Mill Street East, Dewsbury, West Yorkshire, WF12 9AW. This Privacy Policy is provided by UK Greetings. UKG are the data controller of any personal data we collect about you, and we are responsible for the Boofle website (

This cookies policy describes the way in which any website ("Site") operated by UK Greetings Limited ("UK Greetings") stores or accesses information on the device that you use in order to access the Site.

You are given the option to provide your consent to UK Greetings storing and using non-essential cookies in accordance with this cookies policy. UK Greetings will not set non-essential cookies unless it has your consent.

You can adjust the settings on the browser you use to view the Site to remove or limit the types of cookies that it accepts. More information about this is set out in the section "Managing Cookies" below. You can also withdraw your consent to UK Greetings storing and using cookies by clicking decline cookies at the top of this page - 

What are Cookies?

Cookies are small text files that are placed on your computer, mobile or another device that you are using to access that website, so that the website can remember and identify it. They contain anonymous information and will typically include the name of the domain from which the cookie has come; the "lifetime" of the cookie; and a value, usually a randomly generated unique number.

They are widely used in order to make websites work, or work more efficiently, as well as to provide aggregate information to the owners of the site about their usage. For example, they enable a website to identify that when you move from one page to another you are not treated as a new user and so do not need to log on again. We also use cookies to help make your use of the Site clear and easy, to help improve the content of the Site and to personalise your visit.

Some websites will also use cookies to enable them to target their advertising or marketing based for example, on your location or browsing habits.

Cookies can be set by the owner of the website itself ("first party cookies") or by other websites that provide content (such as advertising) for the website that you are viewing ("third party cookies").

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

How the Site uses Cookies

We may send a cookie which may be stored by your browser on your computer's hard drive. We may also use that information to recognise your computer when you visit our Site, and to personalise our Site for you.

Some cookies used on the Site are temporary and remain on your device until you leave the Site, at which point they are deleted. These are often called session cookies. Session cookies are typically used on the Site to allow you to carry information across pages of the Site and avoid having to re-enter information, and to allow you to access stored information whilst you are logged into a user account on the Site.

Other cookies used on the Site remain on your device once you have left the Site (though how long will depend on the lifetime of the specific cookie). These are often called persistent cookies. Persistent cookies are typically used on the Site to help it recognise your device when you return to it, and to help us improve the structure of the Site by compiling anonymous, aggregated statistics that allow us to understand how users use the Site.

The cookies used by the Site can be grouped into three categories.

Strictly necessary cookies. These are cookies that are required for the operation of the Site. They allow our web servers to respond to your actions on the Site and whilst browsing it. The Site will not work for you without these cookies.

Analytical cookies. These cookies allow us to see how visitors move around the Site when they are using it. This helps us to improve the way the Site works, for example, by ensuring that users are finding what they are looking for easily, and also to analyse the effectiveness of our marketing campaigns.

Functionality cookies. These are used to recognise you when you return to the Site in order to remember your preferences, and also allow us to provide certain aspects of the Site's functionality.

Here's a list of the [main] cookies we use on the Site, and what we use them for. We may, from time to time, update or modify our cookies. If we do, we will update this list.

Cookie name

Cookie Purpose

When does this cookie expire?

Analytics and tracking






This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses cookies to analyse your use of the website. The information generated by the cookie about your use of this website (including your IP address) is transmitted to and stored on a Google server in the United States of America. Google use this information to assess your use of the website, providing reports on website activity for website operators and other website activity and internet related services. Google may transfer this information to third parties, if required by law or if third parties process the information on behalf of Google. Google will not associate your IP address with any other data held by Google. utma, utmb, utmc and umtz are the four main cookies set by the Google Analytics service which enable website owners to track visitor behaviour and measure site performance.

__utma : This cookie lasts for 2 years by default and distinguishes between users and sessions. It is used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics. The lifespan of the cookie can be customised by website owners.

__utmb : This cookie determines new sessions and visits and expires after 30 minutes. The cookie is updated every time data is sent to Google Analytics. Any activity by a user within the 30 minute life span will count as a single visit, even if the user leaves and then returns to the site. A return after 30 minutes will count as a new visit, but a returning visitor.

__utmc : This cookie is not used in most sites but is set to enable interoperability with the older version of Google Analytics code known as Urchin. In older versions this was used in combination with the __utmb cookie to identify new sessions/visits for returning visitors. When used by Google Analytics this is always a session cookie which is destroyed when the user closes their browser. Where it is seen as a persistent cookie it is therefore likely to be a different technology setting the cookie.

__utmz : This cookie tracks where visitors have come to the [•               ] site, ie directly browsing to the site, using a search engine (tracks the search term used, etc.), as well as the geographical location of the visitor. It allows Google Analytics to report on how to "credit" a visit or successful ecommerce transaction. 

Additionally there is also a cookie called "F5" which comes from the load balancer, to ensure that the visitor's session is tied to the web server they initially get directed to in the load balancer rotation.

Click here for an overview of privacy at Google:

To opt out of being tracked by Google Analytics visit

__utma is a persistent cookie and is deleted 2 years after you leave the Site.


__utmb is a persistent cookie and is deleted 30 minutes after you leave the Site.


__utmc is a session cookie.


__utmz is a persistent cookie and it expires 6 months from the time of creation.


DoubleClick ID (1.5 years) / DSID (1.5 years) / IDE (1.5 years) / test_cookie Third party These cookies set by a third party (DoubleClick) and are used for serving targeted advertisements that are relevant to you across the web. Targeted advertisements may be displayed to you based on your previous visits to this website. For example, advertisements about a topic you have expressed an interest in while browsing our site may be displayed t you across the web. In addition, these cookies measure the conversion rate of ads presented to the user. For more information, please visit If you wish to disable DoubleClick cookies on your browser please visit this website.


Functionality cookies


This cookie is used to obtain information about whether a visitor has previously accepted the Cookies Policy. This cookie has a numeric value.



This is a persistent cookie and it expires 90 days after you leave the site.


This cookie is an anti forgery token which guarantees that when you post a form it is you who also retrieved a form from the web server. This cookie does not store any personally identifiable information.

This cookie doesn’t expire.

Managing Cookies

Disabling and Enabling Cookies

Most browsers allow you to refuse to accept cookies. Your browser may have a Help section or some other form of instructions which should explain how to do this. If you are using a smartphone, then the manufacturer should have instructions on its website explaining how to do this (for example, in Internet Explorer you can refuse all cookies by clicking "Tools", "Internet Options", "Privacy", and selecting "Block all cookies" using the sliding selector).

Useful guidelines on how to do this for a number of popular computer browsers can be found at [].

Please note that if you do disable any cookies, this will have a negative impact upon the usability of many websites, including this one.