Privacy Policy  


Boofle respects your privacy and is committed to protecting your personal data. 

This privacy policy sets out to how we look after your personal data whenever that information is provided to us.  This includes when you request information from us, Contact us (or we contact you), buy products or services from us, use our websites and (“Websites”) or apps, connect with us via social media, or link to or from our website(s)/apps.  It also tells you about your privacy rights and how the law protects you.   

This policy should be read along with our applicable Terms and Conditions of website use and our Cookie Policy, both of which can be found at



This privacy policy provides information on how Boofle collects and processes your personal data in our dealings with you, including in providing goods and services to you, and including any data you may provide through the Websites. 

It is important that you read this privacy policy together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data.  This privacy policy supplements the other policies and is not intended to override them. 


Boofle (“Boofle”, “we”, “us”) is the controller of your personal data and responsible for our Websites.   

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( or Wycliffe House, Water Lane, Wilmslow, SK9 5AF.  We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please Contact us in the first instance, using our contact details at the end of this privacy policy.   


This privacy policy was last updated on 4th January 2022. We will update this privacy policy from time to time, and will notify you of any significant changes. 

It is important that the personal data we hold about you is accurate and current.  Please keep us informed if your personal data changes during your relationship with us. 


Our Websites may include links to third-party websites, plug ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. For example, you can click on the links to go to Facebook, Twitter and Instagram. We do not control these third-party websites and are not responsible for their privacy notices. When you leave our website, we encourage you to read the privacy notice of every website you visit. Some of the links may be to websites that are not based in the UK or EU. You should look at their privacy notice to find out how they protect your data. 


We will only use your personal data when we have a lawful basis to use it. We will usually only use it where it is necessary for us to perform our contract with you (for example, to provide you with products you have ordered from us), or in a way that you might reasonably expect as part of running our business. For example, to provide this website and the features and functionality it offers. In all our uses of your data, we always consider your privacy rights, and aim to ensure that these are protected. 

For some uses, we will ask for your consent, such as to receive our email newsletter, or to show any photos you upload on our photo gallery. 

We sometimes need to use data to comply with our legal obligations. 

Further details of how we will use your personal information are provided below. 


Personal data, or personal information, means any information about an individual from which that person can be identified.  It does not include data where the identity has been removed (anonymous data). 

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows: 

  • Identity Data includes first name, last name, username or similar identifier, date of birth. 
  • Contact Data includes billing address, home address, email address and telephone numbers. 
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website/or any apps. 
  • Profile Data includes your username and password, products/services bought by you/your business, queries, feedback and survey responses. 
  • Usage Data includes information as to how you use our website. 
  • Marketing and Communications Data includes your preferences as to whether you are happy to receive marketing from us. 

We also collect, use and share aggregated data such as statistical or demographic data for any purpose.  Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity.  For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.  However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy. 

In the normal course, we will not collect or process special categories of personal data about you, for example health, or racial or ethnic origin.  If we ever do, we will make sure that we have your consent or another lawful basis to process it. 


Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services).  In this case, we may have to cancel a contract you have with us, but we will notify you if this is the case at the time. 


We collect data from and about you in different ways, including through: 

  • Your direct dealings with us.  You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email, via this website, apps or on social media, or otherwise.  This includes personal data you provide when you: 
    • subscribe to our newsletter and/or other publications; 
    • submit an enquiry via the contact form on our Websites; 
    • request a brochure or other promotional or marketing materials to be sent to you; 
    • register on our Websites; 
    • buy products and/or services via our Websites or other channels; 
    • enter a competition, or respond to a promotion or survey; or 
    • give us some feedback.
  • Automated technologies or interactions.  As you interact with our Websites, we may automatically collect Technical Data about your equipment, browsing actions and patterns.  We collect this personal data by using cookies and other similar technologies.  Please see our Cookie Policy on
  • Third parties.  We may receive personal data about you from some third parties. 
  • Technical Data from analytics providers such as Google based outside the EU. 
  • Contact, Financial and Transaction Data from providers of technical, payment and delivery services. 


We will only use your personal data when the law allows us to.  Most commonly, we will use your personal data in the following circumstances: 

  • Where we need to perform the contract we are about to enter into or have entered into with you. 
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. 
  • Where we need to comply with a legal or regulatory obligation. 
 Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest 
To respond to an enquiry from you. (a) Identity 
(b) Contact 
Necessary to take steps at your request prior to entering into a contract with you. 
To provide products and/or services to you, take payment for them, and to collect and recover money owed to us, and to keep records of our dealings with you. (a) Identity 
(b) Contact 
(c) Financial 
(d) Transaction 
Necessary to take steps at your request prior to entering into a contract with you.  
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy  (b) Asking you for feedback, by leaving a review or taking part in a survey (a) Identity 
(b) Contact 
(c) Profile 
(d) Marketing and Communications 
(e) Usage  
Performance of a contract with you Necessary for our legitimate interests (to operate our business and obtain payment). 
Where you have agreed to receive it, to provide our newsletter/marketing materials/ promotions (a) Identity 
(b) Contact 
(c) Profile 
(d) Marketing & communications 
(e) Usage 
Performance of a contract with you Necessary to comply with a legal obligation Necessary for our legitimate interests (to keep our records updated and to understand how customers use our services, what they think of our products, and how we can improve them) 
To run competitions or prize draws, and other promotions (a) Identity 
(b) Contact 
(c) Profile 
(d) Marketing & communications 
Your consent 
To administer and protect our business including our websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)  (a) Identity 
(b) Contact 
(c) Technical 
Necessary for our legitimate interests and those of our partners in promoting our products and business.   
To deliver relevant website content to you and measure or understand the effectiveness/ usability of our website (a) Identity 
(b) Contact 
(c) Profile 
(d) Usage 
(e) Technical 
Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security and to prevent fraud Necessary to comply with a legal obligation 
To use data analytics to improve our websites, products, services, marketing and customer relationships (a) Technical 
(b) Usage  
Necessary for our legitimate interests (to study how customers use our websites and services, to develop and improve them) 
To deal with issues, complaints or disputes arising out of our relationship with you/your business, and to prevent or detect crime, including fraud (a) Identity 
(b) Financial  
(c) Technical 
(d) Profile 
(e) Usage  
Necessary for our legitimate interests (to understand customers for our products/ services, to keep our website updated and relevant, and to develop and grow our business) 
To review and respond to y our creative submissions to us (a) Identity 
(b) Contact 
Necessary for our legitimate interests in managing our business. Necessary to establish, exercise or defend legal claims. For the substantial public interest of preventing and detecting crime and preventing fraud, subject to safeguards. 
  Necessary for our legitimate interests in developing and managing our business, and your interests in seeking an outlet for your creative work. 

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you. 

You have the right to withdraw consent at any time by Contacting us using our contact details at the end of this privacy policy. 


We have set out below, in a table format, a description of the ways we plan to use your personal data, and which of the legal bases we rely on to do so.  We have also identified what our legitimate interests are where appropriate. 

Note that we may process your personal data on more than one lawful ground depending on the specific purpose for which we are using your data. 

When we refer to legitimate interests we mean the interest of our business in conducting and managing our business to enable us to give you the best service/product.  We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests.  We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). 

We do not undertake automated decision making using your personal data. 


Where you have agreed to receive marketing communications, we may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you.  This is how we decide which goods, services and offers may be relevant for you. 

We will only share your personal data for marketing purposes in accordance with your preferences/consent. 

You can ask us to stop sending you marketing messages at any time by Contacting us at any time using our contact details at the end of this privacy policy.   


This Website makes use of cookies to improve your experience when using the Website. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.  If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.  For more information about the cookies we use, please see our Cookie Policy on xxx.  


We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.  If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please Contact us, using our contact details at the end of this privacy policy.    

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. 

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law. 


We may have to share your personal data with the categories of parties set out below for the purposes set out in the table in paragraph 4 above. 

  • Our parent company, American Greetings Corporation, for the provision of products or services for management reporting, and American Greetings Corporation and other companies in the American Greetings Group for the provision of IT and other infrastructure services; 
  • Credit card companies and other payment providers; 
  • Analytics and search engine providers that assist us in the improvement and optimisation of our services and website; 

Where these third parties are our processors, we require them to respect the security of your personal data and to treat it in accordance with the law.  We do not allow our third-party processors to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. 


American Greetings Corporation and some members of the American Greetings Group are located in the USA.  In addition, some of the external third parties we deal with are based outside the UK and the European Economic Area (“EEA”) or process personal data outside the UK and the EEA, so their processing of your personal data will involve a transfer of data outside the UK and the EEA. 

Whenever we transfer your personal data out of the UK and the EEA, we look to ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented: 

  • Where we transfer your personal information to countries deemed to provide an adequate level to data protection by the European Commission or the UK Government as applicable, we rely on that decision to transfer your personal information.  
  • For transfers to group companies and service providers outside the UK or the EEA where no adequacy decision applies, we use standard contractual clauses or other transfer tools provided for in the applicable data protection legislation to protect your personal information. 

Please Contact us, using our contact details at the end of this privacy policy, if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA. 


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.  In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.  Processors we appoint will only process your personal data on our instructions and they are subject to a duty of confidentiality. 

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. 



We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. 

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. 

In some circumstances you can ask us to delete your data: see [Request erasure] below for further information. 

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you. 


You have rights under data protection laws in relation to your personal data.   


You have the right to: 

  • Request access to your personal data (commonly known as a “data subject access request”).  This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. 
  • Request correction of the personal data that we hold about you.  This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us. 
  • Request erasure of your personal data.  This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it.  You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law.  If we are not be able to comply with your request for erasure for specific legal reasons, we will tell you at the time of your request. 
  • Object to processing of your personal data where we are relying on our legitimate interest (or that of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms.  In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.  You also have the right to object where we are processing your personal data for direct marketing purposes.   
  • Request restriction of processing of your personal data.  This enables you to ask us to suspend the processing of your personal data in the following situations: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. 
  • Request the transfer of your personal data to you or to a third party.  We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.  Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. 
  • Withdraw consent at any time where we are relying on consent to process your personal data.  However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.  If you withdraw your consent, we may not be able to provide certain products or services to you.  We will advise you if this is the case at the time you withdraw your consent. 

If you wish to exercise any of the rights set out above, please Contact us using our contact details at the end of this privacy policy.   

You will not have to pay a fee to access your personal data (or to exercise any of the other rights).  However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.  Alternatively, we may refuse to comply with your request in these circumstances. 

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).  This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.  We may also contact you to ask you for further information in relation to your request to enable us to deal with your request or to speed up our response. 

We try to respond to all legitimate requests within one month.  Occasionally it may take us longer than a month if your request is particularly complex or we have received a number of requests.  In this case, we will notify you and keep you updated. 


We may monitor and/or record: 

  1. transactions  
  2. web, traffic and activities 

These are to ensure that we carry out your instructions accurately and to improve our services, and to ensure security and prevent fraud. 


Our Websites are targeted at consumers.  We will not knowingly collect data about under 16s, and if you are under 16, please do not provide us with your personal information.  We would ask parents please to ensure that their children under 16 do not provide us with personal information. 


If you have any queries, comments or requests about this Privacy Policy, you have a complaint or you would like to exercise any of your rights set out above, you can contact us in the following ways: 

  • By email at 
  • By post to: Data Protection, UK Greetings Limited, Mill Street East, Dewsbury, West Yorkshire, WF12 9AW